Original chalkboard designs for the 2016 Minute Maid holiday advertising campaign #doingood, which was about helping kids say thank you to their parents. The boards lived in a pop-up shop at Old Orchard Shopping Center, and a documentary-style commercial was also filmed as part of the campaign.
Original chalkboard designs for the 2016 Minute Maid holiday advertising campaign #doingood, which was about helping kids say thank you to their parents.
A pop-up shop was created at Old Orchard Shopping Center, where kids could grab an orange juice, sit down, and write a letter to their parents expressing their gratitude. Then the letters were wrapped up like a gift to be delivered to their parents.
A documentary-style commercial was also filmed as part of the campaign.